More than 50% of consumers are now purchasing online. In the last three years, first-time users have been “surfing” online for: entertainment, streaming, e-sports, restaurant delivery, online fitness, and online education (to name a few). The increase in online search is staggering and indicates that business owners must have an effective online marketing strategy to succeed in today’s digital world.
With all the different types of digital marketing, it can become overwhelming to figure out which ones are most effective. Entrepreneurs may decide not to use an online marketing plan because of how complicated it is to implement it. So, what digital marketing strategies are most effective? Just a few years back the most effective marketing technique was social media. This is still true today; however, you need to go beyond social to be relevant.
Digital marketing creates more brand awareness, creates more leads, and increases sales. However, if you aren’t utilizing the right ones, you’re just wasting money. Below we’ll tell you the best marketing strategies, plus how it can assist with company growth.
Affiliate Marketing
Your first question is probably what affiliate marketing is. Affiliate marketing is when one party earns compensation for marketing other companies’ products. Affiliates will find a brand online and reach out to them to promote their business on social media, blogs, and other platforms.
This type of marketing is best for new companies that are just starting. You keep track of the sales by utilizing customized affiliate links. These links are shared within their social media circles, who then click the link. There are a few different ways to track the performance of customized links, such as Google Analytics.
Social Media Marketing
There’s no question that social media is one of the most powerful ways for all businesses to reach customers. Social media allows prospective customers to interact with brands and enable brands to interact with consumers.
To effectively market on social media, take a look at these proven tips.
- Research keywords and build a social media following by knowing your target audience and what interests them.
- Create consistent eye-catching social content by utilizing images, videos, infographics, and other information that your audience will find interesting.
- Keep your brand image consistent on all platforms. Although each platform is unique, the only way you can promote brand recognition is by keeping your voice the same.
- Share promotional content, including blogs, promotions, new products, and sales.
- Include sharable links to your audience. Create original content to gain followers, fans by including opportunities to share outside articles. Another benefit of sharing other company’s links is you get networking opportunities.
- Track competitors by keyword research to gain marketing ideas for other social media channels.
The top 10 most popular social media sites in 2022 are listed below
- YouTube
- Facebook Messenger
- TikTok
- Snapchat
Search Engine Optimization (SEO)
SEO is a requirement for all digital marketing strategies. This is how search engines rank your businesses and in-turn determines how high you turn up in SERP’s (Search Engine Results Page). In 2021 over 89% of B2B users used online search when conducting research.
Keep in mind that most individuals searching for products or services hardly ever click past the first page. That is why a solid SEO strategy is critical to obtaining high quality organic traffic. Knowing which keywords and phrases to optimize your landing pages for is vital and is the foundation of search engine optimization.
Pay Per Click (PPC)
PPC is a way to use search engines for advertising your company and helping bring consumers to your website. This is a powerful marketing tool when used correctly.
An important advantage with PPC – is that if you’re a new business, it can help increase leads while you are building your organic campaign. If you decide to go this route, make sure you have an expert that can create a successful campaign. Otherwise, PPCs can get expensive quickly with a low rate of return.
Email Marketing
This marketing method has been around for years and will likely continue for as long as people use email as a form of communication. It’s a highly effective way to create brand awareness, highlight new products, let customers know about sales and other promotions. It even helps consumers keep you in mind for the next time they need to purchase something.
Like social media, it’s a great way to introduce information, share blogs, and establish yourself as an expert in your field. There are a few things to keep in mind when using emails to target your audience.
- Don’t make the emails too long, or you may end up getting marked as spam.
- Don’t send too many emails (a couple times per month is a good average).
- Make sure your email looks professional and is well designed
- Don’t use a generic company email address such as info@company.com; instead, make it personal.
- Don’t send only discounts or promotions, educate when possible
- Utilize subscriber lists
- Always include a call to action
- Analyze email marketing data to see what’s working and what’s not.
Summary:
Constantly evaluate what is and isn’t working. This can be done through Google Analytics, reviewing website traffic, watch conversion rates, and social engagement. Figure out where you can make improvements. Make the changes and then evaluate again. Pay attention to what your competitors are doing. If they are advertising or using social media accounts, you aren’t then get on there. Most importantly don’t use just one form of online marketing; instead, incorporate many.
More about our agency – Web Fox Marketing is a website agency and in addition to digital advertising experts in Livonia. Our Michigan SEO team services our surrounding community nearby Livonia, Novi, Southfield, Farmington Hills, Northville and beyond. In addition to providing digital advertising services, we’re also proficient in e-commerce web design , search engine marketing advantages , Google Ads marketing (PPC), Search Engine Optimization, social media advertising, and much more!
A web site most certainly is just the beginning, as online success in our connected world relies on on search ranking and max exposure to many digital outlets. Our Michigan lead generation company is more than happy to assist you with any challenges you may have. Call us now and let’s kick-start building your responsive site!