Local SEO Services for Michigan Businesses
If Your Business Needs Help Ranking in Google Search Results, We Can Help!
All local businesses can benefit from SEO optimization. In addition to optimizing your website for your niche, service, or products, ranking in local search results can be an effective lead generation strategy.
Several ranking factors must be considered when designing a local SEO campaign including:
Optimizing your website for all devices, especially mobile.
Claiming and optimizing your Google My Business listing.
Customer reviews/testimonials add credibility and social proof.
On-page website optimization such as title tags (H1, H2, etc.), meta descriptions, keywords, quality content, etc.
Link building strategies that bolster your authority, and trust.
Social media marketing
Off-page website optimization
Content marketing strategy
Local listings and citation building
Boost Ranking with On-Page SEO
On-page SEO is a method of optimizing pages on your website for the purpose of achieving higher ranking results in the SERPS (search engine results page). The practices used in optimizing your web page will directly impact your ability to rank in Google, Bing, Yahoo, etc. When optimizing your pages, important design components should include:
• Optimized, metal descriptions, headers, titles, address, and phone number
• UX (user experience) best practices
• Mobile responsive website
• Helpful content
Best practices include H1’s on every page, that clearly identify your product or service. When attempting to rank locally, including your city modifier has proven effective as well. Your business address should be visible on every page. Placing this in the footer can save you some time. However, including your address in other areas of your pages is recommended.
UX also known as user experience, plays a vital role in increasing your page rank, and is part of any solid technical seo strategy. In summary, UX is the creation of relevant content that provides meaningful and engaging experience to the user. The design of every web page must serve the searchers intent, in a way that is consistent with your brand.
Above all else, the most effective websites have useful information that answers the searchers question. Images, videos, infographics, etc. all help deliver a consistent and engaging message. Always link out to information that you feel would further help the user. This is a great way to not only improve local search results, but your digital marketing campaign as well.
Take Advantage and Optimize Your Google My Business Listing, to Get Found in Search!
Your Google Business Profile is arguably your most valuable asset online. Creating a Google Business Profile helps you control the details Google displays. This will ensure your information is up-to-date and consistent across Search and Maps. Having a Google Profile does not necessarily guarantee that your local business will show up in search, but it will certainly help and is a must (in my opinion). Keep in mind that your Google My Business listing does not replace a website, it simply complements your presence online by helping your business “pop” in search and on the Map. This gives you the best chance for potential customers to find your business!
When a prospect finds your business profile in Google, they quickly see important information about your business such as your address, contact info, hours, and more. Some key items you should keep updated include:
Identifying the correct category for your business
Photos and videos
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Social Media Marketing Can Be Effective for Local SEO
Social medial marketing can be defined as creating content that is customized for your target audience and social media sites, for the ultimate purpose of increasing engagement.
Clearly there are several ways to market your products, services, and ideas. However, at the end we are trying to gain traffic to increase our exposure and opportunity online.
It is well known that social media marketing is an effective method for businesses to reach potential customers. This gives businesses a great opportunity to interact directly with their audience through platforms such as Twitter, Instagram, Facebook, and more!
Social media marketing includes blog posting, image marketing, video marketing, social sharing, etc. These efforts can be very effective in increasing web visitors, improving your brand, gaining customer loyalty, and quickly engaging your audience.
Local SEO Must Include Link Building Strategies
What is link building for better SEO? In its simplest form, ling building is the process of obtaining other websites to link back to your website. Proper link building can be a valuable strategy that ultimately will improve your local SEO prominence, drive referral traffic, and improve online authority.
Although link building is an effective ranking strategy, not all links are equal. In-fact, “spamy” links can do more harm than good. Never buy links! Always strive to obtain links from quality sources.
As a business owner, you should care about the long-term success of your website. Therefore, patience is always recommended. If you follow the advice outlined on this page, your website will obtain links naturally.
A simply yet effective way to build links, is through social media posting. When creating posts to your social accounts, always link back to your web pages that complement your post. For example, if you are discussing a product or service in your post, then link back to the relevant page on your website. Don’t always link back to your home page, make sure to link to other important pages. Over time, this strategy alone will help you gain natural links, shares, and will improve your back-link profile.
Content Marketing Campaigns Help Expand Your Authority in Local Markets
Content marketing is a great strategy to build your audience. Content can be delivered in several ways including blogs, video, info-graphics, podcasts, and more. The content you create builds your brand and ultimately shapes your audience.
When deciding on your strategy, you should keep the following in mind: your target audience and the solution you are to provide. When considering your target audience, it may be helpful to engage several types of prospects or readers. By casting a wider net, you are able to identify several channels.
Customer Reviews for Local Businesses
Not only can reviews improve a company’s credibility, they can also influence consumers decisions. It is well known that positive reviews have the power to gain trust and build customer loyalty. When deciding who to do business with, consumers are 68% more likely to work with businesses with positive reviews (BrightLocal 2017 study).
Of the many benefits, reviews are able to increase conversion rates for businesses. Negative reviews are not necessarily bad, as they show businesses are not attempting to hide anything. Obviously, you want to have a greater amount of positive reviews. Also, make it a point to respond to all reviews, good and bad.
Ideally, you should encourage reviews to be posted on the major platforms: Google, Facebook, Yelp, and YP. Since Google commands the lion’s share of search, you should focus on Google reviews. However, getting a review on any of these sites will be beneficial. Always give your customers options for leaving a review, not just Google.
Web Fox Marketing
Livonia MI Office
17199 N Laurel Park Dr
Livonia, MI 48152
Web Fox Marketing
Novi MI Office
28175 Haggerty Rd
Novi, MI 48377
Hours of Operation
Sat: 9am - 4pm
Webfox Marketing is located in Livonia and Novi Michigan. We offer website design, Search Engine Marketing SEO, Google local ranking expertise, Pay-Per-Click PPC marketing, and Lead Generation Services. We combine Social Media Marketing, Content Marketing, Blogging Services, and Reputation Management to bolster our client’s organic authority and local ranking position online. We manage multiple Google Adwords and Bing Ad campaigns online and are Google Search Certified. Whether you are looking for an e-commerce website or just wanting to increase your presence online, our website agency can help! Let's get started today, call now and speak with a digital marketing professional.
Service Areas Include: Novi MI, Troy MI, Bloomfield Hills MI, Birmingham MI, West Bloomfield MI, Bloomfield MI, Royal Oak MI, Southfield MI, Farmington Hills MI, Northville MI, Walled Lake MI, Farmington MI, Wixom MI, Milford MI, Livonia MI, Dearborn MI, Plymouth MI, Canton MI, Dearborn Heights MI, Auburn Hills MI, Clarkston MI, White Lake MI, Oakland MI, Pontiac MI, Oakland County MI, Berkley MI, Ann Arbor MI, Keego Harbor MI, Westland MI, Ypsilanti MI, Ferndale MI, Commerce MI, South Lyon MI, Commerce Charter Township MI, Waterford MI, Highland Charter Township MI, Brighton MI, Rochester Hills MI, Beverly Hills MI, Franklin MI, Grosse Pointe Woods MI, Madison Heights MI, Jackson MI, Orion MI, St Clair Shores MI, Sterling Heights MI