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Technical SEO for Michigan Businesses

Technical SEO Advantages for Local Businesses

What is Technical SEO, and How Can it Help Increase My Organic Ranking?

Technical SEO relates to maximizing the technical features of a website in an effort to boost the ranking of pages atop the the search engines results page. Building sites to be speedy, and easy to understand will definitely help your SEO strategy.

Technical Search Engine Optimization is function of on-page optimization, that attempts to maximize code/copy/components to obtain improved organic rankings. It’s different than off-page SEO, which primarily focuses on creating links/visibility for your website via outside channels such as social media.

Our experienced Michigan SEO agency has helped countless small business owners. Contact us today for a FREE technical SEO audit, and let’s begin ranking your website in Google and beyond!


So Why Should You Optimize Your Web website, technically?

Google strives to provide their customers (users) the most valuable content that matches their search intent. For that reason, Google’s spiders (also known as GoogleBot) crawl pages throughout the net to identify and deliver the best result. The majority of factors are dependent on the users query. Examples include keywords, title tags and images. By maximizing technical attributes, developers make it possible for search bots to crawl and understand the information on the page. When website developers do this well, you should achieve improved page rank. On the flip side, if there are technical errors, this can easily harm your page’s rank.

Website developers ought to focus on the technical build of a website to fulfill web crawlers’ desires. Keep in mind, web pages must be easy to browse. Efficient technical design commonly includes increased UX both for the owner and the search engines. Web surfers tend not to to stick around for webpages to load. Researchers have actually proven that the vast majority of users leave (also known as bounce) if information does not load promptly. For that reason, if your website is slow to load, visitors end up irritated and ultimately click away, often to a competitor.


Technical SEO Can Help Improve Page Rank.

Effective technical design supports search engines, and allows them to better recognize what exactly the web page is all about. Further technical optimization can also help your local seo campagin. Great technical design permits search engines to match user intent and avoid misunderstandings, often induced by bad code. You should always strive for quick load times as sluggish webpages can end up much lower in the SERPS (search engine results page).

Let’s first start using the assumption that your website will be crawled Google, Bing, at some point. Common sense on-page linking structure can help make sure spiders recognize just what the important content is all about. There are countless ways to direct crawlers to comprehend your information. For instance, it is common to stop search engines from crawling certain pages. Doing such will help to direct the bots towards webpages you really want them to crawl. As discussed before, unanticipated errors might prohibit engines from crawling important pages. Sometimes, designers unintentionally restrict their website JS & CSS information. The CSS and JS code instructs browsers what your website should look like and most importantly, the way it works. Whether or not information is impaired, spiders can determine if the web page functions as intended. As you can see, there tends to be several variables in webdesign that must carefully be evaluated and optimized.

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Avoid 404 Error Pages!

We have talked about how slow websites tend to be annoying experience for visitors. Also, clicking through to pages that do not exist also can negatively impact the user experience. There are several tools that can help you identify 404 error pages.

The easiest way is to link your website to Google Webmaster Tools. Google will send you email notifications upon identifying such errors.


Further, search engines take exception to pages with errors. Crawlers are good at identifying dead links as they follow all URL’s on the page. Pages with dead links are inevitable. Your best defense is to have a process in place to mitigate any potential problems. Fortunately, there are a lot of tools to help you identify and correct inactive links (such as Google Webmaster Tools). Once you identify broken links, you should immediately redirect them to valid pages.

Optimizing Your Meta Tags Can Offer Quick Reward.

Meta tags are critical to improving SEO across the board. When done correctly Google and other search engines will index your pages. There are several types of meta tags including: description, title, canonical tag, image tags, and more! Even though it the meta description is contained in source code, its often is the first opportunity to understanding your web page. Therefore, it is important that it’s relevant.

Search engines are able to understand it when crawling webpages, as they can see it in the source code contained in web page. There most definitely are several benefits to optimizing your meta tags. For example, utilizing the robots meta tag, can also instruct the engines to ignore certain links on a page (if that is desirable).

Better Title Tags for Better Ranking

How to Use H1, H2, and H3 Tags to Improve Your SEO

Header tags are a significant design component of on-page SEO. Header tags such as H1, H2, and H3’s convey to the bots what the web page is mainly about. Google and others understand header tags are more important compared to other text on the page. Therefore, they will give more weight. Your copy should begin with the H1 and move down in importance H2, H3, H4, etc. Header tags can certainly help portray the general subject matter of the specific page.

It’s vital that header tags include keywords, as they will paint a clear picture of you message. Using the header tags search bots will better understand your text. Keep in mind the h1 tag needs to include your focused keywords and should be strongly related to your content. Think of the subsequent tags (H2, H3, H4) as subheadings. Think of header tags {as|as a} a hierarchy of your web page. Below is a good example for using header tags:

<H1>Responsive Website Design</H1>
<H2>Best Responsive Design Elements</H2>
<H3>How Can Developers Create Responsive Sites?</H3>
<H4>Why Do Search Engines Prefer Mobile Responsive Websites?</H4>

In summary, header tags will always be an essential element for effective SEO. Further optimized pages will experience a boost to search rankings.


Let’s Get Started

Duplicate Content Must Be Avoided.

If pages are determined as duplicate by the search engines, then they are left to make a decision on what page to show in the results. As a result, unintentional webpages may rank in their place.

The subject of duplicate content causes confusion for a lot of people. Inevitably site owners will come across the dilemma of having similar content on two or more URL’s. They are then faced with the decision, which to use? Search engine’s algorithms have gotten smarter and do a really good job when considering pages to rank. Text can easily be analyzed for duplicate, copied and of-course thin content.

Content on your site can be considered duplicate and could also be identified as copied when you use preexisting copy and recycle it on your site. It does not make a difference should you change the text just a little or insert a couple of words, never try and spin content. Webmasters should always prioritize quality over quantity. These practices could cause long term problems to your website, and is not worth it! Google is on a relentless pursuit of quality content for it’s users. All search engines want to deliver the best information that matches the searchers intent.

Structured Data Also Known As Schema Markup And Jsonld Is Here To Stay – Get On Board!

Structured data is actually a basic expression which describes organized information. It aids search bots, to understand your website and the information available to users. Using structured data, you can provide search engines with valuable insights such as services, products, location, times, recipes and more!

Clearly implementing structured data within your site can offer greater clarity to the search engines, and is highly suggested. Structured data is language or HTML markup called schema and/or JsonLd. These markups are the approved standard for web developers.

XML sitemaps an absolute staple

An XML sitemap is a list of webpages within your website. In essence, it is a guideline that offers as helpful information for search engines to interpret your webpages. In addition you will guarantee search bots do not miss important information within your website. The XML sitemap is generally arranged in pages, posts, and other types. In theory, websites does not need an XML sitemap, when the site is properly built using a robust internal linking structure. Having said that, it is still best practice to include an XML sitemap.

When you’re set to publish your site, you’ll want to submit its sitemap to Google and Bing Webmaster Tools. This is important because they will crawl your website and ultimately index your pages. One of the many benefits, is the ability to monitor the overall performance of your site. You will be able to obtain regular updates with corrective action suggestions.

Technical SEO assists to make your website protected.

Your website should be technically sound. Ensuring your website is protected for visitors from the beginning, will help to safeguard their privacy. There are a number of measures designers can implement to achieve this result. The most important is installing an SSL certificate (also known as https). HTTPS makes sure that no body has the capacity to intercept credentials which could be transmitted over browsers. With an SSL, the credentials of visitors who engage on your website are protected. Google recognizes the need for protecting personal information and now gives weight to HTTPS as a ranking signal. It is easy to quickly verify if your website is HTTPS. You can do this looking on the top left side of your browser. Look for a “lock” icon, or the word “secure.”



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Webfox Marketing is located in Livonia and Novi Michigan. We offer website design, Search Engine Marketing SEO, Google local ranking expertise, Pay-Per-Click PPC marketing, and Lead Generation Services. We combine Social Media Marketing, Content Marketing, Blogging Services, and Reputation Management to bolster our client’s organic authority and local ranking position online. We manage multiple Google Adwords and Bing Ad campaigns online and are Google Search Certified. Whether you are looking for an e-commerce website or just wanting to increase your presence online, our website agency can help! Let's get started today, call now and speak with a digital marketing professional.

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