Technical SEO Advantages for Local Businesses
What is Technical SEO, and How Can it Help Increase My Organic Ranking?
Technical SEO relates to maximizing the technical features of a website in an effort to boost the ranking of pages atop the the search engines results page. Building sites to be speedy, and easy to understand will definitely help your SEO strategy.
Technical Search Engine Optimization is function of on-page optimization, that attempts to maximize code/copy/components to obtain improved organic rankings. It’s different than off-page SEO, which primarily focuses on creating links/visibility for your website via outside channels such as social media.
Our experienced Michigan SEO agency has helped countless small business owners. Contact us today for a FREE technical SEO audit, and let’s begin ranking your website in Google and beyond!
Technical SEO Can Help Improve Page Rank.
Effective technical design supports search engines, and allows them to better recognize what exactly the web page is all about. Further technical optimization can also help your local seo campagin. Great technical design permits search engines to match user intent and avoid misunderstandings, often induced by bad code. You should always strive for quick load times as sluggish webpages can end up much lower in the SERPS (search engine results page).
Let’s first start using the assumption that your website will be crawled Google, Bing, at some point. Common sense on-page linking structure can help make sure spiders recognize just what the important content is all about. There are countless ways to direct crawlers to comprehend your information. For instance, it is common to stop search engines from crawling certain pages. Doing such will help to direct the bots towards webpages you really want them to crawl. As discussed before, unanticipated errors might prohibit engines from crawling important pages. Sometimes, designers unintentionally restrict their website JS & CSS information. The CSS and JS code instructs browsers what your website should look like and most importantly, the way it works. Whether or not information is impaired, spiders can determine if the web page functions as intended. As you can see, there tends to be several variables in webdesign that must carefully be evaluated and optimized.
Avoid 404 Error Pages!
We have talked about how slow websites tend to be annoying experience for visitors. Also, clicking through to pages that do not exist also can negatively impact the user experience. There are several tools that can help you identify 404 error pages.
The easiest way is to link your website to Google Webmaster Tools. Google will send you email notifications upon identifying such errors.
Further, search engines take exception to pages with errors. Crawlers are good at identifying dead links as they follow all URL’s on the page. Pages with dead links are inevitable. Your best defense is to have a process in place to mitigate any potential problems. Fortunately, there are a lot of tools to help you identify and correct inactive links (such as Google Webmaster Tools). Once you identify broken links, you should immediately redirect them to valid pages.
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Technical SEO assists to make your website protected.
Your website should be technically sound. Ensuring your website is protected for visitors from the beginning, will help to safeguard their privacy. There are a number of measures designers can implement to achieve this result. The most important is installing an SSL certificate (also known as https). HTTPS makes sure that no body has the capacity to intercept credentials which could be transmitted over browsers. With an SSL, the credentials of visitors who engage on your website are protected. Google recognizes the need for protecting personal information and now gives weight to HTTPS as a ranking signal. It is easy to quickly verify if your website is HTTPS. You can do this looking on the top left side of your browser. Look for a “lock” icon, or the word “secure.”
Web Fox Marketing LLC
Livonia MI Office
17199 N Laurel Park Dr Ste 25
Livonia, MI 48152
Web Fox Marketing LLC
Novi MI Office
28175 Haggerty Rd
Novi, MI 48377
Hours of Operation
Sat: 9am - 4pm
Webfox Marketing LLC is located in Livonia and Novi Michigan. We offer website design, Search Engine Marketing SEO, Google local ranking expertise, Pay-Per-Click PPC marketing, and Lead Generation Services. We combine Social Media Marketing, Content Marketing, Blogging Services, and Reputation Management to bolster our client’s organic authority and local ranking position online. We manage multiple Google Adwords and Bing Ad campaigns online and are Google Search Certified. Whether you are looking for an e-commerce website or just wanting to increase your presence online, our website agency can help! Let's get started today, call now and speak with a digital marketing professional.
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