Mobile devices truly drive PPC advertising way beyond desktop computers. Internet users have very short attention spans and they seem to be getting even shorter. Your information needs to be responsive and load extremely fast or you lose out. Ads need to reach customers whenever they are online, on whatever device is being used. And by creating higher quality ads, relevant to your targeted customers, then consumers can also make more informed decisions, as well as purchases.
Pay-Per-Click Campaigns can benefit any business, looking to attract new opportunities and expand their brand online.
As with all marketing objectives, increasing conversions are paramount. Call to actions (CTA) are an invitation to consumers to respond in certain ways, not just to buy. They connect by making opportunities available such as: consultations, viewing other web pages for additional information, requesting information, clicking on apps for newsletters, registering for websites, starting a download, or adding a product directly to a cart. Any CTA’s are known to increase response rates and influence decision making. And time is money!
Ad extensions are very effective in improving a click through rate. If you achieve those coveted top spots with searches, then bits of extra information attached can reap benefits. These may include maps pointing to a business location, product pricing and rating, site-links for added information, or a link right to your website. It can also include customer feedback, or special incentive deals for certain times of the year or holidays.
As a Google Partner, we run numerous AdWords campaigns and would love to see how we can help your business grow online. If you want to learn more about AdWords, check out this great video published by the Google Adwords Team: https://www.youtube.com/watch?v=CY1wYKq5sLU&t=4s
There are many opportunities out there to utilize PPC to maximize your connections and interactions with customers which is always good for business. Web Fox Marketing is a Michigan SEO and web development agency. We serve our local community in Livonia, Novi, Farmington Hills, West Bloomfield, Wixom and beyond. In addition to digital marketing services, we are experienced in search engine optimization, pay-per-click marketing (Google Adwords), website designer, social media marketing, and more!