Organic search engine optimization is great for long-term public relations as you grow your image and your brand but, pay per click (PPC) is very effective for the short term and medium term goals. It is great to obtain quick exposure for a new product, or service. This marketing campaign can be up and running within twenty-four to forty-eight hours. It can also be easily modified to meet any changing needs to attract potential customers.
When your sales cycle is measured in weeks and months, PPC Marketing really helps with visibility and enticing high quality users.
It makes a great first impression. You can optimize for best clicks and best leads at the lowest possible cost.
Should you find that you have numerous users that have visited, but didn’t make a purchase, you can remarket your brand by tailoring your ads, including attention grabbing images and even videos. It can be a cost-effective tactic. One way to impact costs is by gearing up for long-tail searches. They are less expensive. These are narrow, more specific keywords that will guide searchers more directly to what you have to offer. These consumers might be more apt to buy. Niche terms are broad terms and generate traffic, but they are a bigger disadvantage because of their higher cost.
If you have a direct-response business where you sell or provide the opportunity for a service once a user visits your web site, then PPC is perfect for that. It is also great for online stores. Each click is a potential customer. The key is staying as prominent as possible within the search results. This impacts the rate of your return (ROT).
You don’t want your ads to end up just anywhere though. Some PPC services distribute a segment of their budget to several search engines and other sites’ search partners and content networks. When it ends up in places less likely to be of interest to its users, it’s regarded as junk traffic. It pays to closely monitor this type of marketing campaign, or to literally pay someone to watch it for you.
Web Fox Marketing is a Michigan SEO, digital marketing, and web development agency. We serve our local community near Livonia, Novi, Northville, West Bloomfield, South Lyon and beyond. In addition to digital marketing services, we are experienced in search engine optimization, pay-per-click marketing (Google Adwords), Michigan SEO, social media marketing, and more!