There are several user searches, however, these three are popular: Do, Know, and Go. The first has to do with wanting something and it’s transactional. The next includes gathering information. The last involves navigation, getting to the location. Whenever you conduct a search, the job of the search engine is to provide you with relevant results. Once you have those visible to you, the ones that rank first are the ones that are generally pursued first.
When it comes to searches and your business, you can only be considered by others if yours shows up for those queries. Two aspects of search engine optimization (SEO) are rankings, where your web page is placed within SERP (search engine results page); and visibility, how prominent your domain is in those results. The goal is to expand your company’s visibility within organic (free) search results. In turn, this helps the business rank more pages higher in SERPs. This drives more visitors to your website and then increases the chances for conversion. These visitors make those purchases or make those appointments.
A SEO strategy to impact rank involves the technical set up, content, user experience, user intent, and of-course links.
An SEO strategy must focus on increasing relevancy. Further, effective SEO campaigns improve authority overtime. Search engines can’t rank you if they can’t find you. Once you’re found, being seen differs greatly for humans and machines. People truly benefit and love graphics, but if text isn’t included then its difficult for search engines to give credit, and associate rank “benefit.” The technical set up has to take all of this into consideration.
With any search, it’s content that’s sought after. Whether it’s a blog, webpage, video, product, business listing, recommendation, it’s all types of content. The more you publish, the greater your chance for search visibility and higher ranking. SEO begins with the discovery of contents that potential users/buyers type into search engines. This boils down to keywords/phrases and that is “key” when it comes to rank.
Backlinks help to provide signals that others are interested in your content, and is worth linking to. Obtaining mentions from other websites can provide value (assuming they are credible). Quality and quantity matter. Whenever there is a connection with websites that are highly regarded, it reflects favorably and affects rank.
Web Fox Marketing is a website agency in Livonia, Michigan SEO as well as digital marketing experts. We serve our surrounding communities near Livonia, Novi, West Bloomfield, Farmington Hills, Ann Arbor and beyond. In addition to digital marketing services, we are knowledgeable in search engine marketing advantages, Google ads marketing (PPC), SEO services, social media marketing, and more!
A website is the beginning, as success in our digital world depends on local ranking dominance and maximum exposure to several marketing channels. Our Michigan lead generation agency is more than glad to help you with any questions you may have. Drop us a line now and let’s get started building your web presence!