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Website technology, is always evolving, always improving. It is an integral part of how we interact with businesses, especially when it comes to accessing information. It certainly takes precedent when we think about communication! So much is right at our fingertips in a matter of seconds. In fact, for many, three seconds is too much time to wait for something sought after.

Whether it’s a desktop computer, laptop, notebook, tablet, or smartphone, we are often glued to our screens. We can type or even now speak our queries. We can connect with a few or a few thousand when it comes to social media. When we switch searches from one device to another, it may OK to navigate if you go from desktop to desktop. However, if you are switching from desktop to mobile, at times it can be complicated and frustrating.

There was a time when individuals viewed web pages only from desktops. As web surfers transitioned from their desktop computer to other devices, there was a changing landscape. Web browsers didn’t look the same, in fact, some were downright awkward to navigate let alone read. Users’ expectations changed and they expected to be able to browse comfortably on any device, especially their phones.

Responsive web pages incorporate a term called “fluid grids.” Page components are designed relative to screen proportion. A web site that’s responsive considers such and instantly adjusts the page elements to create the most effective user experience for your guests. So, regardless of the device utilized your page is sure to load properly and look great! Responsive website design can also be described as the technique of creating a web site appropriate to work with any display, regardless of the size. Mobile responsive design is centered around delivering a user-friendly experience (UX).

Certainly it can be expected that, mobile optimized webpages can boost your rankings and can ensure a smoother browsing experience for your visitors. Since Google has announced a “mobile first” initiative, site owners, must take into consideration the consequences of not optimizing for mobile.

Mobile responsive web pages are critical to UX (user experience) simply because mobile has taken over desktop computer search. Nowadays, the majority of online queries are executed on smart phones.

Building web sites which are responsive is much more that making them work on any browser. Web site developers used to build two web sites, mobile versions and a desktop versions. This is no longer best practice and should be avoided as you could cause duplicate content issues. The most effective sites work on all platforms. The key take away … text, photos, and other graphics should flawlessly render for a great UX.

There are several advantages to responsive design, below are a few examples:

Increased traffic

Any business big or small has one goal in mind when it comes to their website: more traffic. The only way to achieve this is by crafting a website that people want to return to, share, and explore. From the moment someone lands on your page it should be a pleasant experience. If it is, they’ll click around, share with their friends, and essentially earn you more business.

Lower cost and maintenance

You have two choices: run multiple websites or a responsive one. The answer is simple; choose one! A responsive website may be more expensive at first, but over time, it is much less expensive than running multiple sites. Obviously, Its more cost effective to maintain one website than multiple. This means when you make a change, you make it one time, not for every version of your website.

Improved user experience

There’s nothing worse than a website with jumbled text, missing photos, and endless scrolling. Any user who finds themselves in this situation usually clicks away within seconds. No one wants to return to a web page they can’t navigate. Make your user’s experience is seamless by using a responsive web design that eliminates all of these problems.

Improved SEO efforts

Did you know effective web design actually improves your SEO? Not every business person knows this, so if you’ve been left in the dark, your business is missing out. It’s a fact: responsive web designs are ranked higher in SERP’s. That’s because a user improved website has higher view time, which sends positive signals to Google and other search engines.  When creating your pages, always design for multiple screen sizes. Individuals do everything from their mobile devices nowadays; even online shopping is more conveniently done from a mobile device.

About us – Web Fox Marketing is a website company in Livonia, Michigan SEO as well as digital marketing professionals. We serve our surrounding communities near Livonia, Novi, West Bloomfield, Farmington Hills, Northville and beyond. In addition to providing digital marketing services, we are skilled in search-engine advantages , Google Ads advertising (PPC), SEO solutions, social media marketing, and much more!

Your web site is a great step, as online success throughout our connected world depends on local prominence & maximum exposure to diverse advertising networks. Our Michigan lead generation firm is more than happy to assist you with any challenges you have. Call us today and let’s get started building your responsive site!