SEO – Search Engine Optimization, in short, helps to improve the volume and quality of traffic to websites. It is an internet, digital, marketing strategy that considers how search engines work and what people search for day to day. The goal is to get information out and bring traffic in. It compliments other tactics such as solid website design, on-page SEO, off-page SEO, content marketing, social media marketing, and so much more!
Have you ever noticed how other words seem to join yours when you are doing a search? Search engines are trying to find out what you want to know, and to narrow it down. There are over 200 different factors that Google takes into account to determine appropriate results for each and every search being conducted. Optimization helps to make sure Google can understand keywords you’re targeting on your website, in your content and beyond. It also takes into account what services and products you offer and…are you relevant? Why should Google or Bing show your content over a competitor? What clues, authority, or advantage do you pose?
When you conduct a search online, the results that appear first are obviously more relevant in Google’s algorithm.
Many consumers only tap on those appearing on the first page. It’s rather like prime real estate. Therefore, the goal is to have your website and web content show up on that first page, preferably near the top. Rank is all about those keywords and key phrases that are relevant to your sites. These need to be repeated throughout your site, but in natural ways or it could be regarded as spam. It should be in your title, description, URL’s and within your content.
Speaking of content, if it provides consistent quality information in visually pleasing ways, it can be something that naturally attracts others. It can be presented through video, blog, infographics, etc. This enhances and promotes visits, shares, and great reviews. This increases trust, and traffic to your site. In time, it can transition into appointments and sales.
Google has produced a great video outlining practical and informative SEO Tips, check it out: SEO for startups in under 10 minutes
Web Fox Marketing is a Michigan SEO, digital marketing, and web design agency. Our website agency near Southfield MI, services our local community near Livonia, Novi, Northville, West Bloomfield, Farmington Hills, and beyond. In addition to digital marketing services, we are experienced in search engine optimization, PPC marketing (Google Adwords), Michigan SEO, social media marketing, and more!