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Most often when we are considering a purchase, we go through a process prior to it. Any purchase is based on making a decision. The reason for this is due to our awareness to solve a problem, or meet some need. Next, we tend to want options. We often research possible solutions. These are all regarded with some consideration as information taken in is analyzed. These options involved are compared and evaluated for the highest quality. Finally, we make an informed decision which involves a purchase or an appointment, based on our specific need involved. We now know what is best for us and act upon it.

The aspect that can influence us the most is content – as they say “content is king.”

It can assist us in knowing the best types of solutions to meet our needs. It enables us to be more educated about products and services. Otherwise, we may never have known about other possibilities. As content is discovered, perhaps even valued, it may be enough for a potential client to reach out to seek additional information, a connection. These efforts on their own are really the basis of a developing trust. Once that’s established, the possibility for loyalty isn’t far behind.

Content marketing has many forms. For today, it is integral to the digital world. Through this, the information is delivered to the masses. It can have a positive impact on SEO! Quality content can boost results within search engines. It is valuable, relevant, and can hold the interest of those at the controls of their own searches. In time, it can help brand loyalty to evolve and create the potential for purchases, appointments to become a realty.

And keep in mind, any delivery of content needs to be mobile responsive, mobile friendly. Smartphones are now the dominant way to access content and conduct searches. Regardless of the device being utilized, the information needs to be easy to view and navigate. Also, content marketed could put you ahead of your competition. It is not yet the focus for many. Not yet any way.

Looking for more information? Here is a great video by Google “Creating a Content Strategy.”

Webfox Marketing is a Michigan SEO, digital marketing, and web development agency. We service our local community near Livonia, Novi, Northville, West Bloomfield, Plymouth and beyond. In addition to digital marketing services, we are experienced in search engine optimization, pay-per-click marketing (Google Adwords), Michigan SEO, content marketing, and more!