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It’s possible you have the best auto repair service in your local market. The top flooring contractor on the west coast. The best divorce attorney downtown. But if potential clients can’t find you with a simple search, you don’t exist. That’s why search engine optimization will always be an essential piece of your marketing puzzle.

So What Are Search Engines And How Do They Impact My Website?

Search engines are designed for users to discover online content in a way that’s organized and highly relevant. While sites like Google, Yahoo, and Bing may feel like inconsequential parts of everyone’s daily digital routine, search engines hold the keys for ultimate brand discovery. As we delve into search engines, we’re breaking down exactly how they work and why search engine optimization is not only important but necessary for your website to thrive.

What Is A Search Engine?

Simply put, search engines are advanced algorithms that deliver relevant results to those searching online. Have a question? Most users turn to Google for the answer. Seeking a service? Look to Google for information on location, reviews, and contact information. If you’re hoping more users will discover your business, showing up high on the search engine’s results page (SERP) is key.

How Do They Work?

Search engines work using three primary functions:

  • Crawl: The discovery phase. A search engine does the work of finding actual content in the content-logged internet.
  • Index: After the discovery phase, all content is stored in the search engine’s massive database of URLs, otherwise known as the index. When an inquiry is made, relevant URLs are retrieved from the index, which brings us to…
  • Rank: Search engines then rank the results in order of relevancy.

Why Are Search Rankings Important for My Business?

While algorithms may feel like work for programmers and not marketers, they’re important to understand. That’s because 81% of users perform online research before making a purchase and more than 90% of consumer traffic goes to websites that rank on the first page of Google search results.

Businesses that are able to show up for multiple search queries have a significant advantage over businesses that don’t. So having a general understanding of how search engines work can help with your content creating strategy.

What Can I Do to Improve SEO?

Search engines are a powerful discovery tool and ranking near the top of a search engine’s results page ensures that the hard work you’ve done on your business (and its accompanying website) won’t go unnoticed.

In order for your website to be 1) deemed strong enough for a search engine to consider serving your page and 2) stronger than other sites and therefore more favorably ranked, your online content must meet a few basic requirements.

These requirements include fast load time, structurally sound, mobile responsiveness, and high-quality content. As your brand or business grows in popularity and as you continue to optimize your sites pages, you will benefit from additional visitors. Traffic is an important component of most search engine’s algorithms as well. Therefore, the more traffic to your website, the more relevant your site will appear, the higher your page will rank in a given SERP, and the quicker users will find your business online. The cycle repeats itself.

In Summary

Whether you own a small business or work for a large enterprise, visibility is everything. With the right optimization, search engines can expand your reach. Hopefully, this article has provided some insight into the important role search engines play in increasing traffic to your site and, ultimately, boosting your bottom line.

A bit about us – Web Fox Marketing is a web agency in Livonia, Michigan SEO in addition to digital marketing specialists. We serve our surrounding communities near Livonia, Novi, West Bloomfield, Farmington Hills, Royal Oak and beyond. In addition to offering digital marketing advantages, we’re also knowledgeable in search-engine marketing advantages , Google Ads advertising (Pay Per Click), SEO services, social media advertising, and much more!

A web site is a critical step, as online success throughout our connected markets is reliant on Google/Bing/Yahoo ranking & maximum exposure to many digital networks. Our Michigan lead generation company is glad to assist you with any inquiries you have. Call us now and let’s kick-start building your responsive website!

On a final note, as you would expect, Google has incredible resources that can help your business, and how to grow your online marketing campaign. The following video created by Google, listen here: Google Search Console Training