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While business marketing strategies are ever-changing, one key element always remains—the business blog.

If you think that your business website or social channels alone are enough to stay ahead of the competition, think again. Today, your business needs a blog to stand out from the crowd. A blog for your business can:

• Drive Traffic to Your Website
• Establish Authority in Your Industry
• Build Trust with New and Existing Customers
• Build Your Brand’s Reputation
• Build Your Email Database

If you’re ready to join—or edge out your competitors, here are five reasons to start blogging for your business.

1. Drive Traffic to Your Website Through a Content Strategy

One of the primary reasons to have a blog for your business is to drive traffic to your website. To achieve this, you need to create content that is relevant to your customers and publish the content to your blog regularly.

Businesses that publish often (a couple posts per week) receive considerably more traffic than businesses that do not blog on a regular basis. Frequent blogging improves your website’s search engine optimization (SEO), which helps your site rank higher for organic searches.

You can also leverage social media to drive traffic to your blog, and therefore, your website. If your business is on Facebook, Twitter, Pinterest, LinkedIn, or other social media sites, sharing your blogs with your followers gives them a reason to visit your website.

Lastly, when you include inbound links in your blogs, you can drive traffic to specific landing pages, sections, or relative blogs on your website.

2. Establish Authority in Your Industry

Well-written, optimized blogs are a great way to establish authority in your industry. When you write about relative topics, you demonstrate that you are knowledgeable about the industry and an expert in your field. At the same time, your blog posts market your business skills, services, or products.

A few ideas to blog about for your business include:

• Current Trends or News in Your Industry
• Showcase on a New Feature
• How-To’s
• Customer Stories
• Seasonal Topics Related to Your Industry
• Answer a Common Problem
• Tell the History of Your Business or Industry
• Answer Frequently Asked Questions

3. Build Trust with New and Existing Customers

Businesses with active blogs tend to have deeper relationships with their current customers than those that don’t. A blog allows you to show that you know your industry, thus your customers are more likely to trust you to provide them with the products or services they need.

Blogging helps build relationships and trust with new customers since blogs are more personal than a static homepage or landing page. By welcoming new visitors with a casual blog post, you’re likely to form a connection—without the potential customer feeling like they’re being pressured into a sale.

4. Improve Your Brand’s Reputation

Want to improve your rankings in organic (unpaid) search results? Start a blog to increase your SEO! The key to climbing to the top of the search results pages is fresh, high-quality content that is updated regularly.

Be sure to use industry-specific keywords in your blogs. Before you start blogging, make a list of keywords, topics, and categories that customers will likely use to find your business.

5. Build Your Email Database

If it’s not already, email marketing should be part of your marketing strategy. A 2019 study by Sleeknote found that a whopping 91 percent of shoppers want to stay in touch with companies they do business with through email.

How can a company blog help?

When visitors know that your blog is informative, engaging, and relevant, they will be more likely to sign up—and open—your email newsletters.

A business blog is an essential marketing tool that can drive traffic to your website and increase sales. When customers think of you as an authority in your industry, they’re more likely to trust that your products or services have lasting value.

According to Quoracreative, three-fourths of Internet users read blogs regularly. There’s no reason that yours can’t be one of them!

A little bit about us – Web Fox Marketing is a website agency in Livonia, Michigan SEO in addition to digital advertising professionals. We serve our local community nearby Livonia, Novi, West Bloomfield, Farmington Hills, Southfield and beyond. On top of providing digital marketing advantages, we’re also knowledgeable in search-engine ranking advantages , Google Ads advertising (pay-per-click), Search Engine Optimization services, social media marketing, and more!

Your web site most certainly is the beginning, as on-line success in our connected world depends on Google/Bing ranking and maximum exposure to diverse advertising channels. Our Michigan lead generation firm is glad to help you with any kind of questions you have. Drop us a line now and let’s kick-start building your responsive site!