Whether there exists the need to design a website or redesign it, there are numerous aspects to consider first. This includes two crucial areas: search engines and content. Both are important as integral parts of the design of any site in order to be successful in today’s technological world. Design and SEO advantages must be intertwined. If a site is developed with the thought of adding marketing later, it’s problematic. This is just as true should a site get designed without the end user in mind at all. This is not the formula for success. The design of websites must include SEO and SEM best practices and must solve the searchers query.
Search engines are rewarded for providing a quality experience for its users.
They want happy, satisfied customers. That generates longer visits, which increases social shares. And improves your brand. And that in turn, increases sales with goods and services. Sites must be easy to navigate and use for both desk tops and mobile devices. These all begin with designing eyes!
With building a website, we utilize the term architecture. The designer needs to be diligent with its framework and all aspects in order construct a stable, long lasting, profitable site. Quality content is key these days and it tells search engines what pages are all about. Questions and their answers mold the design. What is the purpose for each page? What do users want, need to obtain knowledge about their searched topic? What type of content is needed in order to convey our message? Answers to these questions inform the design which must accommodate necessary content.
If you have any questions regarding your content marketing or SEO strategy, please give us a call. Web Fox Marketing is a Michigan SEO and web design agency. We serve our local community throughout Oakland County MI and beyond. In addition to digital marketing services, we are experienced in search engine optimization, pay-per-click marketing (Google Adwords), website development, social media marketing, and more!