Three key words for knowing and improving how you monitor your social media campaign include: listen, analyze, and engage. How do you gain an understanding of your business’ online reputation? How do you maintain this? How do you improve it? How do you even know it needs improving?
A social media monitoring strategy needs to be able to truly listen and then engage with the public
There are countless social media platforms in this day and age, such as blogs, forums, networks, news, videos, reviews, etc. Having an awareness of your online brand or product, what opinions are being expressed, is crucial for growth and success. It is also important to know your customers, competitors, and the industry. Socially expressed opinions influence your online presence and/or the sentiment of your business.
Many of the popular social communities, have millions of users that range in demographics. It is important to be able to engage and monitor posts, and be aware of chatter trends. Remember, this talk can be positive or negative. Knowing how you rate in the social world, regardless of age, is what your reputation is based on. Monitoring major review sites such as Yelp, Google, Facebook, etc., can be helpful in engaging with reviewers and resolve potential issues in a timely manner.
Businesses today, must have a reputation management strategy in place. A proactive approach to growing your reviews and social reach, extends an advantage over your competitors.
Whenever you obtain knowledge of your public standing, it promotes deeper insights and therefore enables you to have better guided business decisions. It is a good idea to be aware of your public profile. Measuring your social media engagement can go a long way to refining your online strategy.
When it comes to integrating social media into your web strategy, it is in a constant state of evolution. Should you have any questions about your social media campaign, or would like to generate one, please don’t hesitate to give us a call. Our website design and digital marketing agency is ready to help implement your reputation marketing and/or social strategy today!