Today, search engine optimization is progressing at warp speed. Google and Bings algorithms keep changing, and SEO agencies must continue to adapt. Embarking on an effective SEO strategy, first begins with solid on-page copy. Your website is literally fighting against competitor sites for the top spot. Proper site structure and search signals always take precedence.
Companies who have embraced SEO as part of their marketing culture are crushing the competition
I can’t tell you how many times I see poorly coded sites. This is especially true for local businesses with multiple locations. You would think that more SEO dollars would equal better results…this cannot be further from the truth.
At Webfox Marketing, our first order of business, is to ensure our clients show up in search: “niche + city.” But, showing up for one search term is not good enough. If you offer multiple services why not show up for more? For example, showing up in Google search for “dentist” is OK, but what about “dental implants,” “dental veneers,” “dental crowns,” you get the point!
Why is ranking for multiple keywords important?
The average monthly search volume for “dentist in Farmington Hills, MI” is 170. However, when you add up all the services offered by most dentists, your number is closer to 300. That’s almost doubling your online exposure!
If you are a local business and are looking to increase your online presence, give us a call. We are located in Novi Michigan and offer free consultations. Until next time, happy surfing!