Are you finding that supplying excellent customer service, is not enough to generate consistent business? What people say about your services online, is more important today than ever. In Nielsen’s most recent Global Trust in Marketing study, 70% of global consumers indicated they trust internet testimonials when making buying decisions.
Reputation Management Should be Part Every Business Strategy
One of the most important objectives for local business should be…creating a great online reputation. Obviously, generating a steady stream of positive reviews makes sense. All your advertising initiatives, whether on the internet or offline, will ultimately lead to your web profiles. When it comes to building your online credibility, business owners must take an active role in managing their reviews. Although testimonials are critical for online marketing, we must remember, they are part of the overall marketing strategy. Local businesses need to take advantage of their great reputation. Companies that have spent years building their reputation, must now protect it!
We found a great article that you may find interesting, related to this topic below;
7 Tips for Listening–and Responding–to Your Customers
Online reviews can make or break a business. Here’s how to take your customers’ input–whether positive or negative–and turn it into an asset.
Online reviews can make or break your business.
If you don’t believe me, consider this: 88 percent of U.S. consumers read reviews posted on sites like Yelp, TripAdvisor, Google, and Facebook in order to determine whether a local business is good or not. Moreover, 74 percent read anywhere between 2 to 10 online reviews before making a purchase decision. Reviews also inspire twice as much trust as social media likes, tweets, or follower counts; and, 4 out of 5 times, a consumer will reverse a purchase decision after reading a negative online review.
For any business owner, it can be a scary thought that reviews can so significantly affect one’s reputation. But responding to a review can be equally powerful. A response to a bad review can protect online business reputation and minimize the review’s negative impact, while a response to a five-star review can reinforce customer satisfaction and drive positive word of mouth.
Looking for ways to respond effectively to online customer reviews? Here are some tips and tricks to help you get started. Read full article here…read full article here
If you have questions regarding this topic, please contact us today for a FREE consultation. You can also find more information regarding our reputation management services here.