Today more than ever, it has become clear that the future success for local advertisers is to adopt a mobile marketing campaign for their business. The shift in advertising has already moved to mobile, so the time to implement your strategy was yesterday! Not only it is critical to optimize your website for mobile, but equally important is to use mobile to your advantage.
Next time you are out and about, take a moment to look around, how many people are browsing their cell phones…it’s incredible! We use our mobile devices for just about everything we can control with a “tap.”
Google and Facebook have been shifting more of their revenue models to mobile
Mobile marketing is more than a trend, it is the most important factor in how consumers prefer to do business. When talking about mobile, the most basic starting point must be your website. Is it mobile optimized? If not, it should be. Responsive web designs are extremely effective in capturing the attention of prospective clients. Its all about user experience. Your site needs to load fast, buttons need to be large enough to click, and must be easy to navigate.
Here is a great post we came across regarding the impact of mobile devices;
Report: Nearly 60 percent of searches now from mobile devices
According to official Google statements, more than 50 percent of search queries globally now come from mobile devices. But we don’t know whether the number is 51 percent or 60 percent, or if it varies significantly by country.
A recent report from Hitwise argues that in the US mobile search is roughly 58 percent of overall search query volume. That’s based on an average of 11 key categories and associated queries analyzed by Hitwise in its “Mobile Search: Topics and Themes” report, read full article here.
At Webfox Marketing LLC, all of the sites we build are mobile optimized. We use the latest techniques and SEO strategies to make sure your site is found. Call us today for a free consultation!