When was the last time you made a phone call, placed on hold, found yourself waiting, and waiting, finally hearing a voice on the other end, only to “talk” with a recording? You often times get disconnected, having to start all over, losing your place in line. It’s beyond frustrating! Well, it’s the best way to lose a customer that’s for sure!
Consumers are becoming more savvy these days and they don’t take long in making decisions when they have a need to be met. Customers certainly have a strong set of expectations, and first impressions matter. They want support, expertise, and experience. They also appreciate being valued. There’s nothing worse than just feeling like a number. or not being able to connect with another human being when we have question or concerns.
Many businesses feel the need to develop new customers to promote growth and success. Although this is true, first and foremost, you should really focus on existing customers. Developing that business – customer relationship, you can create a sense of loyalty.
Businesses must adapt to our growing digital world
Communication enhances customer service. It should take on multiple forms to tap into existing customers and develop new ones. This can be through social content, email campaigns, paid ads, business listings, organic strategies, video, etc. Whatever question or concern arises, prompt responses are crucial. It adds to the feeling of being valued. In addition to this, promoting valuable content is important for your public.
Tapping into a market that is currently under-served can guide customers your way and fill a need. Your web properties offer, support, incentives, and content needs to excel beyond the competitors. No matter what you offer, it must be based on providing excellent experiences. It must nurture the connection between you and your customers which will create a lifetime of value.
Should you have any questions about promoting effective web strategies that can provide quality opportunities and connections between your business and the public, please contact us. We will happily work with you to launch your new online campaign. We help businesses market digitally throughout Oakland County MI. We can also answer questions about current SEO strategies, or help you to establish one!