PPC is an effective marketing strategy for increasing traffic to your web properties via paid ads through the Google, Bing, and Yahoo search networks. A major lure with pay per click marketing, is that advertisers can target consumers with incredible accuracy. The options available for location, device, and delivery seem endless. As a result, optimizing your online campaign for the “ideal” customer is relatively simple. Traditional “offline” advertising, on the other hand, is much harder to identify engagement.
The fact that you only pay when someone clicks on your ad, is considered an advantage. However, not all clicks are valuable, and irrelevant clicks quickly eat up your monthly budget. Many inexperienced PPC marketers simply shoot for click volume vs. click quality. At the end of the month, conversions are what matter.
Google and Microsoft offer numerous tools to improve the ROI from your advertising campaigns
Pay-per-click ads also extend the benefit of speed, and positive results can often be achieved fairly quickly. Compared to organic results, PPC will win the race every time! That’s not to diminish the importance of ranking organically, but both should be part of any solid SEO strategy. Pay-per-click traffic highlights keywords that convert well, and this information is beneficial to the overall long-term organic strategy. More importantly, advertisers know exactly where their dollars are going. SEO campaigns can benefit from incorporating PPC, and PPC managers should be on top of the latest trends.
If you are considering starting a PPC advertising campaign, contact our digital marketing agency today. Consultations are always free, and we work within your budget to ensure your campaign will be successful.