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Have you ever heard the expression, “The customer is always right?” It is one to take seriously! Whether a customer is truly right or not, their feelings, impressions, and opinions will be clearly expressed. In today’s digital world, that means it will has the capabilities of reaching dozens, hundreds, perhaps even thousands of other people, other consumers. Whether it’s pro or con, their comments will circulate and impact others. Today we have social media, review sites, and old-fashioned word of mouth. Being mindful of others’ feedback is important, if not crucial. This awareness enables you to improve and strengthen your business. It can also enhance your own connection with customers. Happy customers’ positive communication carries the potential for expanding your consumer base.

Digital marketing strengthens connections on any level: face to face, business to client, company to customer.

Conversations not only help to develop trust and loyalty, it also can curtail any misunderstandings, disappointments, or problems. Keeping concerns small and then eliminating them is an important, ongoing goal. Otherwise, they will only increase in both complications, conversations, and the loss of potential customers.

Knowledge is powerful on so many levels. Knowing your online audience’s needs can enable you to better meet them. Knowing the opinions and strategies of competitors can influence your ideas and decisions for your own business. Solving problems is important, but preventing them is even better. Also, it’s good to know what your audience likes, as well as what their dislikes. The more knowledgeable you are, the more you can guide and direct improvements, or make any necessary changes within your company.

When you consider tapping into social media, remember to know the type of consumer you want to reach. Also, remember to start small with social platforms. Once they are established, then branch out from there based on the type of growth you witness. Also, always be true to yourself and the goals of your company. Transparency reveals integrity!

Google has a great video regarding the importance of “fresh content,” check it out

Web Fox Marketing is a Michigan SEO and website design company. We service our local community near Livonia, Novi, Farmington Hills, West Bloomfield, Walled Lake and beyond. In addition to digital marketing services, we are knowledgeable in search engine optimization, pay-per-click marketing (Google Adwords), website designer, social media marketing, and more!

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