It’s estimated that there are over 1.3 billion website pages currently live on the internet. Yes, billion with a B! That’s why it’s more important than ever to make sure your business’s website is optimized to drive the most traffic that hopefully converts to sales.
Each page is built around one service or product to quickly answer customer questions.
If you’re not sure where to start, we’ve compiled a list of the five must-have website pages and how to improve their search engine optimization.
Landing Page
It’s pretty obvious that you’ll need a homepage, which can also be referred to as a landing page since that is where the user ‘lands’ when they access your website. But what’s not so obvious to many is how important the look and functionality of that page truly is!
We know first impressions are important, and that’s exactly how you should think of your landing page – a first impression for your ideal visitor. A site visitor should immediately be able to see a snapshot of you, your offerings, and get a feel for your business.
It’s important to be strategic when drafting the verbiage for the page. Make titles clear and do your keyword research so you can strategically interject what consumers are currently searching for.
From a technical standpoint, your landing page should be easy to navigate on a phone or tablet since that’s where a large chunk of internet browsing is completed. Attention spans are shorter than ever, so it should load quickly and the user should be able to easily see how to move to the page(s) they’re looking for.
About Page
Sure, you could throw up your name and a formulaic backstory and call it a day, but you’re missing out on a huge opportunity! The about section of your website is a way to set yourself apart from your competitors.
First understand what users in your area are searching for, then weave these keywords in as you clearly explain what your business offers and the story behind it. Also, using personal information about yourself and/or your team, and including photos are ways to establish trust and start developing a personal relationship with your desired customer base.
Contact Page
All your hard work is wasted if your customers can’t reach you! Always make sure your contact information is accurate. A sure-fire way to lose a customer is by having an incorrect photo or outdated hours of operation.
While you should include the phone numbers and email addresses that customers can use to contact you directly on the page, you should also consider adding a simple contact form so that users don’t have to navigate away from the contact page to reach you.
The easier you can make it for them, the more likely they will reach out. Of course, always respond as quickly as possible, and never ignore customer contacts!
Finally, this is also a good place to put frequently asked questions (FAQs). By anticipating your customer needs before they even have to ask, you’re not only making their experience easier, but you’re establishing credibility thanks to your proactivity.
Product & Services Pages
You’re not going to sell your product or service if the site visitor can’t even tell what you’re offering. While you might be tired of hearing about them, keywords are crucial to incorporate into your descriptions.
Think about what the ideal customer in your area would be searching, and do research using free online tools to gather the top keywords. As always, make sure your content sounds natural and avoid keyword stuffing just for the sake of trying to grow traffic. Consumers are smart and are immediately turned off by that sort of fluff.
Blog Page
Your website should include some sort of resource for the customer that drives organic traffic. In many cases, it’s a blog with routine posts that offer valuable information (just like this one)!
A blog accomplishes a few things. As mentioned, by crafting articles that are relevant to what keywords are being searched, you improve the likelihood that a user will organically land on your page. Second, it establishes trust with a customer because you’re offering them your expertise without expecting anything in return. And finally, it increases the likelihood of return visits once they are confident they can trust your information.
Website Development + Digital Marketing that Gets You Found
Creating your business’s website is a delicate balance of separating yourself while conforming to industry standards that users have come to expect. The process can be daunting, so we recommend focusing on these five-must have pages and their content to maximize SEO while also being authentic in hopes of organically reaching users that want to return.
Need help? Web Fox Marketing in Livonia builds optimized websites and digital marketing strategies that help you get found in local search – so your ideal customers can find you, trust you, and contact you.